Apollo & Char Company

“薬に代わる食を”——生態適合農業を掲げる「いにしえ」の思想を伝え、事業を拡大するPRパートナー

「いにしえ」は、“薬に代わる食を”をコンセプトに、自然栽培食材と無添加食品を通じて人と地球の健康（プラネタリーヘルス）に貢献する食品ブランドです。 農薬や肥料に頼らず、動物や虫、微生物といったあらゆる生き物との共存を目指す独自の《生態適合農業》を提唱・実践。医師の監修のもと、「食は人を良くする」という思想に基づき、病気になる手前の“未病・予防”の領域にアプローチする食品を生産・加工しています。

Apollo&Char Companyは、この崇高な理念と活動を社会に広く伝え、具体的な事業成長に繋げるためのPR活動と営業支援を担っています。 PRにおいては、ブランドの根幹である《生態適合農業》の哲学や生産者の想いをストーリーとして発信。健康、サステナビリティ、食、ビジネスなど多様なメディアを通じて、その思想と価値を深く社会に問いかけます。ブランドの新たな可能性を切り拓いています。

Your PR Partner for ‘Inishie’: Championing “Food as Medicine” through Eco-Conformity Agriculture

“Inishie” is a food brand that contributes to both human and planetary health under the concept of “Food as Medicine,” utilizing naturally cultivated ingredients and additive-free products. The brand advocates for and practices its unique “Eco-Conformity Agriculture,” a method that aims to coexist with all living creatures—from animals and insects to microorganisms—without relying on pesticides or fertilizers. Under the supervision of medical doctors and based on the belief that “food makes people better,” Inishie produces and processes foods that address the “pre-disease, prevention, and wellness” stages before illness develops.

Apollo&Char Company is responsible for PR and sales support to widely communicate this profound philosophy to society and connect it to tangible business growth. In our PR efforts, we share the stories behind the brand’s core philosophy of “Eco-Conformity Agriculture” and the passion of its producers. Through a wide range of media across the health, sustainability, food, and business sectors, we deeply engage society with the brand’s ideas and value, pioneering new possibilities for the brand.

Client:
Inishie

Sector :
Life Style

Capabilities :
PR
Consulting
Official Photo Shooting Arrangement